Social media
Summary
You make it happen yourself.
- You don't need to be an influencer to sell music any more; in fact, most influencers struggle to convert fans to listeners (thank goodness 😭)
- What is my Unique Selling Point (USP)?
- Music, brand, style – what makes me different as an artist?
- Bringing this to life through socials is what blows artists and musicians up
- Follow-up makes or breaks virality
- e.g. Consistently following that content strategy → consistent conversion from virality to real streams ✅
- Community-building
- DMs, replying to comments, stories, talking to human beings and not numbers → making & sustaining a career ✅
- Build trust and authenticity – especially in the age of AI
- Send voicenotes to fans
Live
Summary
Harder; who you know.
- You need to know that one person.
- Proof that you're someone to get behind who's here to stay and work consistently.
- Support slots, local small school tours, very focused small tours → building a live audience
- focused tours enables word-of-mouth and people can't ignore you
- scale from town → city → state/region → country
- Building a live portfolio → easy EPK, great clips
- Can be done yourself, but very hard
Booking Agent
- Tastemakers getting behind you – radio, DSPs, agents, press, socials, etc.
Collabs
- Support slots + collabing with a bigger audience to 'take' or 'borrow' their audience
- e.g. Producer, another artist, rapper, content collab
- Content collabs are very track-dependent on how TikTok-friendly and catchy it is
- Can be done free if there's value added to the creator (to increase their views) – including a decent social media following
- Music remains the main funnel for collabs!
- A team can make this a lot easier